torilynnfarmer

Ashley HomeStore

Remote, (Marketing Coordinator; full-time, 08/22 – 1/31)
- Spearhead design and layout concepts for customer visuals and streamline information flow
- Modernize esthetic to target unreached demographics  while applying corporate brand standards
- Optimize web platform to collect and apply data from analytics
- Budgeting allocation for sales ads and inventory analysis

 

Ashley HomeStore

Richmond, VA, (Visual Merchandiser; full-time, 09/20 – 08/22)

- Establish and maintain showroom esthetic to maximize inventory sell through while complying with corporate brand standards, presentation techniques, and lifestyles
- Manage multiple showrooms for inventory and density to ensure current lineup is displayed in concordance of lifestyles and promotions while establishing ideal price per square foot
- Apply modern design principles to vignettes through set dressing and art application
- Facilitate time-critical communications between distribution center and retail locations
- Creation of training materials for trainees to be well versed in operational systems, corporate expectations, and best practices for execution

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Grace Harvest Baptist Church

Amelia, VA, (Social Media Manager/ Graphic Design, volunteer, 2019-22)

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- Setup broadcasting software and create overlays, stingers, and transitions
- Establish operating procedures for weekly live streaming and train team members on practices, approach, and integration with other organization offices
- Update branding to appeal to a wider audience and extend visibility and targeted reach to preferred demographics
- Manage social media while monitoring post effectiveness, reach, feedback, and engagement
- Lead all external communications and coordinate with church leadership to execute promotions and publicize events and opportunities for engagement

 

Target Marketing

Ashland, VA, (Graphic Designer; Account Manager, full-time, 08/17 – 6/20)

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- Supply both merchandise and service expertise within the industry to implement effective marketing campaigns and promotions and execute proposals from formulation through completion
- Conceptualize corporate and creative designs, logo creation, vector graphics, style and brand guides

- Companies we worked with include

• Porsche

• Neustar

• Volvo

• Poolcorp

• Pedal Pods

• DWF

• WestRock

• Trichome

• Virginia Tourism Corporation (Virginia is for Lovers)

- Copy writing and editing for digital and print applications
- Product and lifestyle photography and editing
- Manage startup product launch, website consulting, brand identity and establishment, strategize on tradeshow outreach materials and content
- Simultaneously manage and execute multiple time and budget sensitive end-user-facing projects while acting as liaison between manufacturers, distributors, and clients

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Calypso Studios Inc.

Richmond, VA (Graphics and Web Design, 7/16-8/17)

 

- Content creation, press release submissions, and web blast setup for social media platforms and CRM email campaigns
- Collaborate with international manufacturers to source and design custom wholesale gifts and packaging
- Reformat online platform to streamline navigation and transition merchandise to a uniform presentation style drive brand growth and recognition
- Product and lifestyle photography and photo manipulation for use in both print and online applications